Apple iPhone 7 Keynote

12:02 AM – Thanks for following along. I think we can call it a wrap! Be sure to check back for information on the newest iPhones.

11:59 AM – Still performing.

11:58 AM – Some woman is crying on the screen.

11:57 AM – Still dancing.

11:55 AM – I think this concludes the Keynote, but let us wait and see.

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11:54 AM – She is on the stage dressed in …. a rainbow

11:54 AM – Welcome Sia.

11:53 AM – She’s been headlining the biggest music festivals all over the world.

11:53 AM – Stay where you are, because we have an amazing artist who is joining us.

11:52 AM – The Bill Graham Auditorium is a legendary music venue, and music is at the core of our DNA. It inspires and moves us.

11:51 AM – I’d like to recognize everyone at Apple who worked so hard to bring these to market, please stand up.

11:51 AM – We’ve seen some incredible products.

11:50 AM – Tim Cook is back.

11:50 AM – That’s iPhone, thank you

11:50 AM – Preorder Sep 9, shipping Sep 16

11:49 AM – iPhone 7 from $649

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11:45 AM – Phil is back.

11:45 AM – Still video time.


11:44 AM – Video time.

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11:42 AM – 14-15 hours of wireless browsing.

11:41 AM – Longest battery life ever in an iPhone.

11:40 AM – Phil is back.

11:39 AM – A very interesting demo, you should watch the video.

11:38 AM – Demo.

11:38 AM – Adobe Lightroom on A10 Fusion delivers 90% of the features of the desktop version.

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11:37 AM – Technical specs.

11:37 AM – Apple designed performance controller decides what gets run on which core.

11:36 AM – 120x faster than the original iPhone.

11:36 AM – Quad-core CPU

11:36 AM – A10

11:35 AM – Every year, the iPhone is the fastest in the market.

11:34 AM – New Launch in Japan.

11:34 AM – Over 90% of contactless payments are made with Apple Pay, and it gets better in iOS 10.

11:34 AM – Next, Apple Pay.

11:33 AM – Beatsx, affordable comfortable everyday headphones.

11:33 AM – Solo3 Wireless

11:33 AM – Beats is also coming out with a line of headphones that use the W1 chip

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11:32 AM – You can also use just one AirPod to do a phone call or talk to Siri.

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11:30 AM – W1 allows intelligent connections to all Apple devices and lets you switch between which one you want to use

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11:30 AM – 5 hours on a single charge.

11:29 AM – Intelligent, high-efficiency playback over a consistent, reliable connection.

11:29 AM – Video time.

11:28 AM – AIRPODS

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11:28 AM – Our team has worked to create something new that addresses the challenges.

11:27 AM – Up til now, no one has tried to deliver a wireless experience between your devices and your headphones that fixes the things that are currently difficult to do

11:27 AM – All of the stuff is fighting for space, and it’s at a premium.

11:26 AM – (Wow, so that’s better than some people were expecting. New headphones AND an adapter in the box)

11:26 AM – We’ve also made an adapter. Also included in the box.

11:25 AM – Including Lightning EarPods with each device.

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11:25 AM – We’re moving to connect them via Lightning.

11:25 AM – Now, Earpods

11:24 AM – It’s critical to our experience. The speakers we’ve built in are a huge jump forward. Stereo speakers, one on top and one on bottom.

11:23 AM – We use the built-in speaker all the time

11:23 AM – Speakers

11:23 AM – Schiller is back.

11:22 AM – A new filter can show you the difference between wide gamut color and normal color

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11:21 AM – Instagram? Here’s Ian Spelter to tell you more

11:20 AM – DEMO.

11:19 AM – 25% brighter and wide P3 color gamut are both new

11:18 AM – Retina HD display

11:17 AM – For many customers, it’ll be the best camera they ever own.

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11:16 AM – You can automatically see the depth effect in the live preview.

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11:15 AM – (talking about bokeh)

11:14 AM – Sneak peek.

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11:13 AM – Put your finger on it to zoom from 1x to 5x. Beyond 2x is digital zoom, but still better quality than before. You can go up to 10x.

11:13 AM – Same 12MP picture, no digital zoom.

11:12 AM – Now there’s a new button in the Photos app (says 1x)

11:12 AM – With two cameras and lenses, we can create a better zoom feature.

11:12 AM – One wide angle, one telephoto

11:12 AM – iPhone 7 PLUS! Two 12MP cameras in the iPhone 7 Plus

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11:11 AM – This is the iPhone 7 camera.

11:11 AM – 7MP front-facing FaceTime HD camera

11:10 AM – There’s also a RAW camera API

11:10 AM – Greens and reds are richer because of wide color picture support (this came to the 9.7-inch iPad Pro earlier this year)

11:09 AM – Now showing un-retouched pics from the iPhone 7

11:08 AM – We’ve given iPhone 7s to new photographers to see what they have to say.

11:08 AM – 100 billion operations in 25ms.

11:07 AM – ISP has 2x the throughput of previous versions. What does the ISP do?

11:06 AM – Behind it all, the Apple-designed ISP

11: 06 AM – Quad-LED True Tone flash with 50% more light output.

11:06 AM – New 12MP sensor – 60% faster, 30% more efficient.

11:06 AM – It’s a huge advancement.

11:05 AM – Camera.

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11:05 AM – It was important to the team to protect our experience. IP67 protection standard.

11:04 AM – Water and dust resistant

11:03 AM – We’ve changed our input devices in big ways before – remember the iPod –

11:03 AM – Home button.

11:03 AM – Also in gold, silver, and rose gold.

11:02 AM – A second new black color, called simply “black”

11:02 AM – Seamless surface between front glass and aluminum back.

11:02 AM – A high-gloss finish.

11:01 AM – To tell you more, Phil Schiller.

11:01 AM – We’re so excited about iPhone 7, it makes all the things you do every day so much better.

11:00 AM – When complete, iPhone 7 is the most evolved representation of this design.

11:00 AM – Jony Ive tells us about it.

10:59 AM – It has a gorgeous new design, I’d like to have Jony tell you more.

10:59 AM – It’s the best iPhone we’ve ever created. iPhone 7.

10:59 Am – Of course the world’s most advanced OS deserves the world’s most advanced smartphone. And here it is.

10:59 AM – That’s a quick update on iOS 10.

10:58 AM – Still talking about the home kit.

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10:57 AM – Home app makes it easy to set your devices throughout your home.

10:56 AM – Demo.

10:56 AM – It’s jam-packed with new features to enrich your daily experiences. Lift your iPhone to wake it, SiriKit for apps, more intelligence through machine learning for the keyboard.

10:56 AM – We’re about to launch iOS 10.

10:55 AM – iPhone provides users with the best experience available via tightly integrated hardware, software, and services.

10:54 AM – There’s a reason why you see so many iPhones everywhere you walk – we’ve sold a billion of them.

10:54 AM – Next up, iPhone.

10:53 AM – Pre-order Sept 9, WatchOS 3 on the 13th, goes on sale the 16th. Nike version available late October.

10:53 AM – It’s called Apple Watch Series 1, starts at $269

10:53 AM – Original Apple Watch is also in the line – we’ve added the same dual-core processor as S1

10:52 AM – Priced at $369

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10:51 AM – Available in four colors (which appear to be black, grey, another grey, and another grey)

10:51 AM – This watch focuses on you and your life.

10:50 AM – But it doesn’t end there. With this watch, you are also a part of Nike Plus Run Club, which recommends gear and gives you access to live runs in cities and communities all over the globe.

10:50 AM – Every Sunday, we invite runners all over the world to run at your own pace where ever you are. “Just do it Sundays.”

10:50 AM – Can invite you if your friends are running, if the weather is good, or if you haven’t run in a few days.

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10:48 AM – Nike and Apple have solved it.

10:48 AM – Running devices are complex, cluttered, and difficult to use, and they don’t support quick runs.

10:47 AM – Sports and fitness are a bigger part of peoples’ lives, they want to get out and run.

10:47 AM – We look forward to continuing this amazing journey together.

10:47 AM – To tell you more, Trevor Edwards, president of the Nike brand.

10:46 AM – Beautiful perforated breathable band, aluminum case that’s ideal for running.

10:46 AM – We’re also partnering with Nike.

10:45 AM – That’s series 2. Faster, brighter, swim-resistant, GPS.

10:45 AM – There are beautiful new colors for the Hermes bands, people will really enjoy them.

10:45 AM – We’re also offering Hermes models.

10:44 AM – White ceramic Apple Watch has a smooth glossy shine, looks great paired with a variety of bands. It’ll be a great addition to the family.

10:44 AM – Jeff Williams returns.

10:43 AM – (She’s still demoing the app, which can track your progress and let you know when you’re done with the hike)

10:43 AM – Looks cool.

10:42 AM – Demo.

10:42 AM – With viewranger, I selected popular hikes in Yosemite (the park, not the OS) and saved them for offline use.

10:41 AM – Devs can take advantage of it. To tell you more, Hannah Catmur from Viewranger.

10:41 AM – we’ve added built-in GPS

10:41 AM – Second-gen display, more than 2x brighter than before

10:40 AM – Night Sky, an astronomy program, has added 5 times the amount of data to its app and doubled the framerate

10:40 AM – New GPU with 2x faster performance

10:39 AM – Opens up new opportunities for apps and developers.

10:39 AM – Next, the brains of Apple Watch Series 2.

10:39 AM – The watch will learn about you over time and get more accurate as it examines your swim technique.

10:39 AM – We simulated 100,000s of strokes so you can wear your watch with confidence in the water.

10:38 AM – The speaker design has been changed to eject the water after a swim

10:38 AM – Am I the only one who saw the new Apple watch Band?


10:37 AM – It has a feature that will change how you use Apple Watch.

10:36 AM – Apple Watch Series 2

10:36 AM – Video of new Apple watch.

10:35 AM – Today I’m excited to introduce the next generation of Apple Watch

10:35 AM – There are so many features in WatchOS 3, people are going to absolutely love it.

10:34 AM – Jeff Williams is back.

10:32 AM – I know a lot of you are waiting for the new iPhone 7, but you must remember this is the most earning Apple app at the moment.

10:32 AM – When you approach a pokestop, a tap on your wrist lets you know.

10:32 AM – You get notifications when a new pokemon is nearby.

10:31 AM – Seamlessly blends gameplay with your daily walk or run while letting you focus on what’s important.

10:31 AM – Here’s a demo.

10:31 AM – Pokemon trainers collectively have walked 4.6 billion km while playing the game.

10:31 AM – Since we launched in early July, Pokemon Go has been downloaded more than 500 million times.

10:30 AM – I’d like to invite Niantic CEO John Hanke to tell you more

10:29 AM – Pokemon GO coming to watch

10:28 AM – (Showing off news, fitness, and gaming apps)

10:27 AM – Still talking about WatchOS 3.

10:27 AM – A new app called Breathe reminds you take a moment to breathe and relieve stress.

10:27 AM – Talking about WatchOS 3.

10:27 AM – In June we previewed WatchOS 3.

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10:26 AM – Jeff Williams will tell you what’s next.

10:26 AM – Apple Watch has set a high bar, but we’re just getting started.

10:26 AM – What’s really important to us is that we delight our customers. In survey after survey, we’re #1 in user satisfaction.

10:26 AM – Despite only shipping 8 months of 2015. We’re the top-selling smart watch.

10:25 AM – You don’t have to miss phone calls or messages, you can pay with Apple Pay, and you can use it to get more active and healthy.

10:24 AM – People all over the world are using Apple Watch every day.


10:24 AM – All about working together.

10:22 AM – (She’s still editing documents. It’s all happening quickly.)

10:22 AM – Demo of Collaboration.

10:22 AM – Editing Presentation slide right now.

10:21 AM – Presentations like this one are built using Keynote – we could edit slides right
here, right now.

10:21 AM – Works with the same apps you use on your Mac, iPad, and iPhone.

10:21 AM – Announcing real-time collaboration.

10:20 AM – For people who want the power of iWork, there’s not a great way to create projects together with classmates and colleagues.

10:20 AM – Susan Prescott, our worldwide president of apps product marketing, will tell you more.

10:20 AM – One other important tool – iWork.

10:19 AM – Since June, more than 100 schools and school districts have announced plans to teach Swift Playgrounds this fall.

10:19 AM – Everyone Can Code initiative – starts with Swift Playgrounds.

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10:18 AM – Talking about education.

10:18 AM – We’re deeply committed to ConnectED, a national initiative letting government and companies to bring tech to schools.

10:17 AM – Now as we start a new school year, let’s turn to education.

10:16 AM – Cook is back.

10:15 AM – There will also be Super Mario stickers for iOS 10 that will launch the same day as the OS.

10:15 AM – We’ll announce pricing later, but the game will release in time for holiday 2016. I hope you look forward to it.

10:14 AM – We plan on releasing the game at a set price so you won’t have to worry about continuing to pay.

10:13 AM – “Coming soon” I don’t know about you, but I am super excited about this.

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10:13 AM – The first thing you do is choose an opponent from your list so you can try to beat their score.

10:12 AM – In addition to traditional Mario gameplay, there’s a battle mode called Toad Rally.

10:12 AM – Looks like typical Mario graphics, items, coins, gameplay, and etc. You’re running for the goal at the end of the level.

10:11 AM – Demo of the new game.

10:11 AM – We want as many people as possible to enjoy playing as Mario. they’ll be doing it first on iOS in a new game called Super Mario Run.

10:11 AM – Mario on iOS.

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10:09 AM – MARIO

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10:08 AM – 500,000 games in the App Store.

10:08 AM – 2x the revenue of our nearest competitor (Google?) in the most recent quarter.

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10:07 AM – The App Store has forever changed the world of software.

10:06 AM – Talking about Apple Music Festival

10:06 AM – Apple Music was the first place to hear over 70 new releases.

10:06 AM – Over 30 million songs and personal recommendations from people who know and love music.

10:05 AM – 17 million subscribers since launch of Apple Music.

10:05 AM – Thank you for joining us, and welcome to San Francisco. I’m so glad James got me on time.

10:04 AM – So happy to be here!

10:03 AM – And Tim Cook is on the stage.

10:02 AM – Pharell Williams is in the car.

10:01 AM – James Cordon asking Siri about Tim Cook.

10:00 AM – Tim Cook and carpool Karaoke.

10:00 AM – The music is going silent.

9:59 AM – The Keynote is just about to begin.

Welcome to the Apple iPhone 7 Live Keynote

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